Author: Cassandra Halyshyn

Empathy, patience and more — when kids visit assisted-living facilities, everyone benefits

“It’s your turn. Try to get a strike — but I’m winning,” my 6-year-old son, Jared, told a resident of the memory care unit at Sunrise at George Mason, an assisted-living facility in Fairfax. She rolled the plastic bowling ball. All the pins fell. She smiled. Not one to lose gracefully, Jared mumbled, “Good job,”…

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Apple’s gets first FDA clearance for retail ECG watch technology

The company’s new Apple Watch can perform ECGs, detect atrial fibrillation and contact emergency services in the case of a fall. Apple has taken a major step into the world of regulated health technology with the announcement of its new Apple Watch, an over-the-counter FDA-cleared device with the ability to perform electrocardiograms and detect atrial…

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Wall Street Journal: Aging Boomers Divided on Being Called ‘Perennials’

Some aging baby boomers are rejecting the term “senior citizen,” but potential replacements like “perennial” are not yet gaining widespread traction. Other potential new terms, such as “vintage” and “golden ager,” also aren’t catching on widely, according to an article published Thursday in The Wall Street Journal. Observing that some boomers do not respond well…

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When healthcare devices go over the counter

An important trend contributing to the consumerization of healthcare is the transformation of select prescription categories to over-the-counter (OTC). The OTC medicines and natural supplements market in the United States is worth $46 billion, with the cough, cold, allergy, and sinus medication category posting $9 billion alone. In 2017, Congress stipulated that hearing aids would…

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Dan Dunne | Erickson Living

Dan Dunne, APR, director of external communications for Erickson Living, was elected into the Public Relations Society of America College of Fellows for his significant contributions to the public relations profession. Dunne is among 11 new members of the 2018 College of Fellows who will be inducted Oct. 6 in Austin, Texas. To qualify for the College…

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